Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality American-made, authentic, timeless, great fitting, 1970’s inspired denim with a trendsetting appeal for today’s consumer.
Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts and sweatshirts that all have that vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally. True Religion can be found in the world’s top department store, trendiest boutiques and now in their own branded retail stores, which the company plans to extend into Europe, Asia and Canada within the next couple of years.
True Religion is and always will be Timeless, Hippie, Bohemian, Chic.