Boardwalk Empire star Michael Pitt fronts of the Prada Spring / Summer 2012 ad campaign for men, channeling the golden age of Hollywood, in the style of dress and attitude. Shot by renowned photographer David Sims, the images reflect an aesthetic of 1950 as seen in the campaign SS12 women's clothing. Cut nice and warm clothing to hand build the models of shirts and scarves playful perfection, the realization of the brand and the vision of the photographer.