Ashley Greene for DKNY Jeans Fashion

In October we learned that Ashley Greene is the new face of DKNY. Now we have a preview of his DKNY Jeans campaign courtesy New York Times Square Billboard.

Black and white photographs by Inez van Lamsweerde and Vinoodh Matadin, the actress wears a shaggy hairstyle with a fringe of the ads included. It is very far from the crop wig elf gets to play Alice Cullen in the Twilight saga.

Ashley is the face of the spring of 2012 on the label of the campaign, not only in front of DKNY Jeans ads, but DKNY.

"I've always loved the creations of Donna Karan. To be part of the brand message is very exciting because it feels like it organic. It is very easy to talk about how this work clothes for my lifestyle if I'm in New York, Los Angeles or traveling for work, "Ashley said before.

"Ashley -. DKNY embodies all his energy, his spirit, his eclectic personal style She is at the forefront of what it means to connect to a global fan base through social media, an approach that fits our digital media initiatives and new, "said Patti Cohen, Donna Karan.